*This section is meant just as an educational tool to help give you a better idea about the world of pageantry.
All systems are unique and ask different things of their contestants.  What may work for one may not work for another.
When competing in any pageant, it's always an excellent idea to consult with the pageant director
to find out what their expectations are!*

If you have anything that you think we should add to this section, please feel free to email us with the info! 
You'll be given credit and a link will be posted to your respective site!

Pictures are used with permission from Designs by Holly
Check out her website to get your own custom pageant wear!

  Advice  

Glossary / Tips / Advice

  1. Beauty Competition
  2. Boys
  3. Casualwear Competition
  4. Dresses (Different Types Of)
  5. (Age) Fall Backs
  6. Flippers
  7. Glitz Pageants
  8. Hair Pieces (Wiglets, Falls, Cascades...etc)
  9. Judging Criteria
  10. Makeup
  11. Natural Pageants
  12. Non-Glitz Pageants
  13. Optionals
  14. Photo Toppers
  15. Pictures (Glitz, Natural, B&W, Composites, Portfolios)
  16. Pretty Feet
  17. Pro-Am
  18. Sponsors
  19. Sportswear
  20. Stage Walk
  21. Supreme Package
  22. Supreme Titles
  23. Swimwear
  24. Techniques
  25. Themewear
  26. Westernwear

Beauty Competition

Portion of the competition where the contestant wears her dress or gown. Contestant will walk the stage in the T formation, stopping on each X posing, smiling, then continuing on to the next X Time limit is usually 1 - 1.5 minutes on stage.  For older contestants eye contact with the judges is important.  Contestants who are not old enough to walk will have a chaperone carry them on stage.  Contestants that are toddlers will usually have a chaperone stage.  Contestants aged 3 and up will usually walk alone but this is also at the discretion of each pageant (make sure to ask the director if you have any questions).  Judging is typically based on Beauty, Poise, & Overall appeal.  Obviously a younger contestant will not be able to portray Poise so for these contestants judging will be geared more toward Beauty, Personality and overall appeal.  Is your child having fun? Does he or she appear to be having a good time?   That is what the judges are looking for.

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Boys           

Just about all pageant systems accept boys into the competition.  Boys will obviously be competing only against the boys but are eligible for the Ultimate prize.  Most systems only accept boys up to a certain age, typically 0-3.  The competition may be sparse but American Strawberry accepts boys of all ages.  If a 19 year old male wants to compete for his chance to win the title of Ultimate Strawberry Supreme and walk away with $10,000, who are we to stop him?  He may be the one who ends up with the highest score!

Boys will typically wear a nice suit or tuxedo during the beauty competition.  Some even glitz up the suits.  During casual wear they would wear a nice outfit such as a bright sweater vest & khakis.  Swimwear could consist of stylish swim trunks and sunglasses that could be strategically removed, just in time for the judges to see a charming wink!

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Casual wear Competition


This is a side category.  Many nationals will have Casualwear as part of the competition.  Casualwear is a fancy or couture "Playwear".  They are usually without the glitz, but typically have a ton of ribbons, bows and other unique, playful designs.  Competition during this category is usually an up-tempo "modeling" routine.  Younger children (babies and young toddlers) are exempt from the routine, they mostly just have to have fun, smile and show their personality.  Older toddlers (3 and up) should have some basic moves down, like dancing, waving, shaking their little booties...etc.
Judging is usually based on outfit appeal, color choice, fit of outfit, routine (or personality) and overall appeal.

Here is an example of a stylish casualwear:

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Dresses (The different types of)

There are several types of dresses that you should know about. 

First there are preliminary style dresses.  Very simple dresses, much like what your child would wear to church or even to a wedding.  Flower girl, Easter dress style.  Depending on the system, some do not allow any glitz (diamonds) on the dresses but of course you should always ask what is acceptable for the pageant you are competing in.  If the preliminary is for a glitz pageant (for example American Strawberry), we would accept all types of dresses.

State Competition dresses can be a mix between either a fancier version of a flower girl dress or a toned down national dress.  With No or Low glitz to Medium glitz.  Flashy, but not overly glitzy like a national dress.  Always check with the pageant director to find out what is and isn't acceptable for their pageant.

National Competition dresses should be full glitz dresses.  For the younger girls, knee length cupcake or southern style skirts with a glitzy bodice, necklace and hair bow or accessory. Older competitors should wear floor length gowns adorned with plenty of diamonds and glitz.  Here are a couple examples:

 

Below are two types of national skirts for the younger contestant dresses.  "Cupcake Style" and "Southern Style".  Both are as equally fabulous.  Younger girls more often have the Cupcake skirts but I have seen many toddlers wearing stunning dresses with Southern skirts. 

The pink and white dress has a Cupcake skirt. Typically made with 6+ layers of organza or like material.  Very full and fluffy.

The white dress has a Southern style skirt.  The skirt hangs lower but is made with just as many layers of the organza material.


 

You should always wear white or off white shoes with white ruffle socks (for the younger girls) during the beauty competition.

Older contestants should wear floor length gowns with clear high heel shoes (heels help add height, help contestant walk straight & upright, and if legs are shown, will help flex the muscles giving them a fit/in shape look.  Dresses for older contestants can vary though.  Some systems prefer the cocktail dress vs. the evening gown.  Always a good idea to check with the director!

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Fall Backs

The age fall back is an odd thing.  You are allowed to compete in the age division behind what your actual age is. 
For example:  Little Susie is 3 1/2 years old (nearing 4) but if using the fall back she will be able to compete in the 25-36 month age group (Any parent can attest that a 3 1/2 year old is very different mentally & developmentally than a 2 1/2 year old or even a young 3 year old.  So it doesn't make sense as to why a child of this age would be using the fall back instead of just competing in the 3 year old division.  In systems that have a fall back option, just about every contestant competes in their younger respective age division, competing with others their age (yet who are not the age of the category).  Doesn't make much sense to us here at American Strawberry, so we don't have fall backs like that.  Our fall back dates will be determined by the contestants age 30 days prior to the competition.   That way if you have a birthday on say October 1st and our pageant is October 30, you can decide to stay in the age category she was as of September 31 or move into the age division she is as of the competition date.  To us, this makes more sense as the contestants will be competing in their respective age groups.  Not 4 year olds competing against 3 year olds.  However, be aware that many systems have a very different policy on age Fall Backs and their cut off date can be 6 months to almost a year prior to the actual pageant (we know, it doesn't make sense!). 

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Flippers

The pageant world's version of veneers or false teeth.  They are easily put in and removed and are to be used strictly during the competition (or for photos).  They are not to be used to eat, drink or just wear around (as it could be a choking hazard!).  It helps contestants with missing, crooked or discolored teeth appear to have a bright smile filled with beautiful pearly whites.  Recommended for ages 3 and up.  Flippers also vary in price but on average the impression kits are between $40-$80 and the actual flipper is between $150-$250. 

Having a flipper can make all the difference though, so if you are going to take pageantry as a serious hobby, flippers are recommended!

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Glitz Pageants           

The word "Glitz" used in pageants is meant to describe something as fabulous, flashy, flamboyant and with diamonds everywhere.

Glitz pageants are where contestants wear outfits adorned with diamonds, gems and crystals.  Skirts are full and colors are bright.  Contestants wear full makeup, false eyelashes (for the older contestants, not the babies), flippers, hair pieces & extensions.  There are typically 2-3+ outfit changes including but not limited to Beauty, Causalwear, Swimwear, & Westernwear. Judging is based on an overall package of beauty, poise, personality & overall appeal.  Contestants are also judged on a photogenic category. 

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Hair Pieces (Wiglets, Falls, Cascades...etc)           

Hair pieces and extensions used by pageant contestants.  Most common are the Falls, Wiglets, Cascades, & Scrunchie styles.

Most of these come in "Mini" versions to fit smaller heads or for a smaller hair style.

Many pageant contestants use the Real Collection brand although any and all brands are accepted.  If you are going to invest in hair pieces its always a good idea to stick with human hair.  Not only because it lasts longer and looks more authentic but in case you chose the wrong color or want to add highlights you can update the color by dying it.  Synthetic hair pieces are fine as well but eventually you will have problems with hair falling out, the hair matting and tangling easy and the appearance of synthetic hair (it tends to look shinier and more wig like).   Hair pieces can range anywhere from $15-$200 depending on what you are going for.  Eventually we will be uploading pictures to give you ideas on how to style each of the hair pieces and what each hair piece can look like when used.  Mostly all you need is curler, aerosol hair spray and a brush!

There are also many excellent hair and makeup vendors out there that will proudly help your contestant get her look together on Pageant Day.

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Judging Criteria           

Judging is usually based on poise, personality, beauty and overall appeal.  How well the contestant portrays him or herself on stage is important.  Does she appear to be having a good time or does she appear like she?s being forced into competing?  Does she have a genuine smile or does it appear forced?  Do her clothes fit correctly?  Do her clothing colors compliment her complexion/hair?  Are her shoes scuffed?  Is her hair over hair sprayed or does it have a natural yet elegant appeal?
When competing during a national there are so many little beauties competing for those big cash prizes that the judges analyze everything. 

The judges should also judge accordingly to the age group.  The young toddler and baby groups will not be judged in the same manner the older contestants would be.  Obviously not many infants or young toddlers will understand how to smile on cue or will even understand what is going on.  With these contestants judging is based more on beauty, personality, how much fun they appear to be having and overall appeal.   Judging during the option events and routine events are based on choice of clothing (colors, style, fit), beauty, overall appeal, routine appeal.

Most judges also understand that some contestants (mostly the infants and young toddlers) have minds of their own so if your little beauty happens to throw a tantrum or start crying, a good judge shouldn't count off for this.  A good judge will remember that this contestant is very young and will judge accordingly...so in other words, with the right system and the right judging criteria, even if your infant or toddler falls asleep 5 minutes before walking on stage, a good judge will be able to see through this and see your little diva for the true beauty she is!

Remember to always check with the pageant in which you are competing as every system is different and the judging criteria may be different!

 

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Makeup           

Makeup is definitely suggested during national pageants!  How much you apply is at the discretion of each contestant.  Obviously you will not want to put foundation and heavy makeup on an infant as it can be bad for their skin and eyes. Maybe just a dash of blush. But as soon as they can walk (or are about 12-14 months), it's a good idea to start applying makeup in a way that flatters your contestant.  Older contestants often wear false eyelashes to help make their eyes stand out more.  Brand names aren't important, you can use whatever brands you feel comfortable using.  Don't feel obligated to buy expensive name brands, the cost of your makeup won't add or take away points during competition!  During Non-Glitz, Natural or Preliminary pageants (depending on whether or not the preliminary is for a glitz pageant), it's usually not recommended to wear makeup.  And if you do wear makeup it should be age appropriate (meaning toddlers and girls under the age of 10 shouldn't be wearing anything other than perhaps a light blush and clear lip gloss)  11 and up can wear more but should keep it on natural.

Always check with the pageant in which you are competing as every system is different.

 A good way to help a younger child get used to wearing makeup is to apply it at home on a fairly regular basis.  Let her watch you (assuming her mother is reading this) apply your makeup and give her tools to apply her own makeup.  Don't freak out or get mad when she rubs black or brown eye shadow all over her cheeks! Boost her confidence by telling her how pretty she is and how pretty her makeup is.  Eventually she will be so used to putting on makeup that when Pageant Day comes she'll be ready to put on any and all styles you have prepared for her!  Doing this will also give you plenty of practice and finding the right colors for your little beauty queen! 

There are also many excellent pageant makeup vendors out there that will do your contestants hair and makeup for a nominal fee.

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Natural Pageants           

Natural pageants are pretty much the same as Non-Glitz pageants.  No or minimal makeup, no hair pieces, no glitz.  Very simple rules with judging based on natural beauty, natural appeal, and natural personality (ei most children aren't doing flamboyant routines in their off time).  Judging is based on facial beauty, overall appeal, poise and personality.  If competing in a natural system and you have glitz or do not appear natural (obvious makeup) points will be deducted.

Some natural or non-glitz pageants allow minimal makeup, hair pieces that appear natural (meaning not hair strayed, stiff and over the top looking), and minimal glitz on dresses. 

You will need a natural photograph.  Do not turn in a glitz photo or one that is obviously photo shopped or touched up.  Minor touchups are okay (blemishes, red eye removal, stray hairs...) but photo should still appear natural!

It is advisable to find out what the pageant you are competing in accepts as all systems are different!


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Non-Glitz Pageants           

See Natural Pageants

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Optional Events (Optionals)           

Optional Events are the side events or "Optional" categories.  You do not have to compete in these categories to win, although entering them will give you an edge over the competition.  An optional category can often replace a lower score if higher.  For example: if your Casualwear score was lower than your optional Westernwear, the Westernwear would replace the casualwear score thus giving you a better chance of winning the ultimate prize.  Optional Categories can range from Westernwear, Sportswear, Casualwear, Swimwear, Themewear, and Holiday Wear.  Depending on the system 1 or 2 of these may already be part of the main competition.  There are also photo Optionals.  If you get one free photo with your supreme package, you can enter the additional photo categories to help bring your score up (or to win fabulous prizes).  There can also be optional Supreme categories to help you win a national supreme title.
Optionals are always advised as they can help with your overall score but it is up to the discretion of the contestant (or parent entering the contestant).  You will not have points off by not entering any optional categories.  They are given to help you. 

 

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Photo Toppers           

A shirt & accessories used strictly to take your pictures in.  Can consist of the shirt, various hair bows, a headband, hat, scarves, earrings, necklace, bracelet, gloves...anything that might be seen in the photo.  Photo Toppers can range from very extravagant & classy to casual & sporty.  It's a good idea to have a variety of different looks when shooting so having photo toppers custom made can be a good idea.  You can also find some amazing outfits and accessories at your local department store.  Bright colors that compliment the contestant are a must.

When going to a photo shoot make sure you bring as many items as you can, even if they don't get used.  Your photographer may get an excellent idea for a shot that you may not have thought of before.

You can also use your dress bodice, swimwear, casualwear, westernwear, theme wear...etc as a photo topper.  There really are no limits.

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Pictures (Glitz, Natural, B&W, Composites, Portfolios)           

Pictures can be a pricey thing but in the pageant world are a must have.

Glitz Photos are photoshopped/retouched pictures of your contestant.  The photos will appear to have the "living doll" look when finished.  Porcelain skin, big bright eyes, luscious eye lashes, full pouty, glossy lips. Basically the more retouched your contestant looks without destroying the integrity of the photo (it must look "real" without looking "real"), the better.  Contestant will often be wearing a "Photo Topper" along with her hair extensions, flippers & jewelry.  There are many Glitz Photographers out there and they all vary in price.  A 2-3 look photo shoot can run upwards of $500 and that is NOT including the retouch fee.  These photographers usually will not allow you to have copies of the negatives either.   When you pay for the shoot, you are paying for just that, not the photos (yes I know it doesn't make sense).  The retouching fees can range from $60-$200+ depending on what you have done to the photo.  Definitely an expensive part of the pageant world but again they are necessary if you want to win.  Do not feel obligated to go to the big name pageant photographers either.  There are plenty of lesser known photographers who can produce an equally stunning photo at half the cost.  But of course do what you are comfortable with and spend what you are comfortable spending.   

There are also techniques you can do at home to get your own glitz photos.  Go to the fabric store, buy about 2 yards of white silk (or whichever color of your choice) and hang it on the wall for your backdrop (try to create U shape with the fabric by letting the middle hang down)  Do your contestant's hair and makeup as if they were getting ready to compete in a full glitz pageant. The more makeup the better as it will help the retoucher when she's adjusting the photo.

Use a high resolution digital camera with flash for the best results.  Your child should be looking at the camera but if for some reason you can't get your younger child to look directly at the camera an experienced Retoucher should be able to fix this. 

Natural Photos are just that: Natural.  No or minimal makeup, No hair pieces (unless made to look extremely natural),  no flashy photo toppers.  These photos are more along the lines of modeling headshots or portfolio pictures.  Leaning against a wall, frolicking in the flowers, standing under a tree?  A natural photo shoot can range in price.  You don't have to shoot with a "pageant photographer" to accomplish this look (although the decision is yours, there are plenty of excellent pageant photogs out there), any experienced photographer will do. If shooting a child, try to find a photographer that has made a career out of shooting children as he or she will know how to handle the younger crowd.  Prices can range from $50 to $250+ per hour or shoot.  It's a good idea to ask if you will be receiving a CD with all of the images and if they will be doing any photo touchups (light adjustments, size adjustments, blemish removal...etc) that way you can decide which photos you want to use. 

B&W/ Black & White photos are some of your favorite photos in black & white.

Composites
are a collection of 5-10 photos of the contestant on one piece of paper (typically 8x10).  These composites are much like the composites in the modeling world but have more graphics involved and the photos often overlap & blend into each other.  A pageant composite most likely would not fare well in the real modeling world.

Portfolios are a collection of Glitz, Natural and composites all piled into one album.  Much like that of a modeling portfolio.  You should put the contestants best pictures in the front of the book and then work your way down. It is advisable (per the modeling world) to have a limit of 2 photos of the same look in the book.  So if you have done an amazing photo shoot and there are 3 amazing photos that you want to show off, only use the two that are best.  You do not have to use 2, one is fine, but try not to go over 2 photos of the same look (outfit).

Theme Photos some systems out there do theme style photos.  So depending on what the theme is, you'd want to work with that theme.  Or if there is an advertising theme, you'd try to pick a company or item and "advertise" it through your photo(s).  For example, Little Susie loves Krispy Kreme Donuts, she could go get a slew of KK boxes, a hat and some donuts, take a picture with all of the items (and the contestant) strategically placed to have that "Advertisement" look.  Not many systems do this, but I have seen it before. A theme or advertisement photo could easily be turned into a composite if done right.

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Pretty Feet           

 It means with one knee slightly bent up, one foot in front of the other with the front foot's heel close the the back foots toe. A lot of the younger girls don't pop the knee up and this is okay, many of them will keep their legs straight, without bending the knee.

"Pretty feet" looks somewhat like the following diagram (in this diagram the right foot is in front):

 

Put your right foot in front pointing forward, put your left toe at the right foot's heel and angle the left heel to the right (a 90 degree angle). The left toe should be touching the right heel or within an inch of it.

An added move is to turn while doing this stance.

When turning, keep your feet in place and turn your body to the right (Don't take your feet off the ground!), your left foot will now be pointing forward with your right toe touching it's heel. At this point, turn your head, look over your shoulder and smile at the judges!

This basic footwork also applies in adult pageants, bikini pageants and runway modeling (they just don't call it "pretty feet")! 

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Pro-Am           

Not sure why it has this name but it means a flashy, flamboyant routine usually during Sportswear or Westernwear (but can be during any optional style events).  Pro-Am is more flashy and choreographed than a routine during Casualwear or Swimwear (which tends to appear more like relaxed, fun dancing).  Pro-Am can best be described by comparing it to a routine of Britney Spears, Backstreet Boys, Justin Timberlake (crisp, pop like moves).  However, for some reason pageant contestants throw in a bunch of odd, over ambitious facial expressions, jackets & skirt tricks.

Some pageants have Pro-Am but just as many do not.  Make sure you check with the pageant you are competing in, as you may have entered a Pro-Am competition and might not have even realized it!

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Sponsors           

How to obtain Sponsors

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Sportswear         

Sportswear is not what you think!  It is NOT a cheerleaders outfit, jersey, golf/tennis outfit!  It's a bright colored, tight fitting outfit adorned with diamonds, glitz and ribbons more like something Prince or Michael Jackson might have worn back in the 80's.  Sportswear outfits often have a rip away skirt or jacket that can be tossed around during their routine or Pro-Am moves.  Colors are flashy and bright.  Sportswear outfits are often combined with a flashy Pro-Am routine.  Here is an example of what a Sportswear outfit might look like:

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Stage Walk           

Stages are typically set up in the T shape.  This basic diagram will show you.  



Always keep your eyes on the judges, SMILE, and have fun.  Walk slowly so that the judges can admire your beauty and charm.  Contestants will walk from one X to the next pausing briefly(10 seconds or so), posing, then moving on to the next X.  When at each X contestant should do what's called "Pretty Feet" in the pageant world.  It means with one knee slightly bent up, one foot in front of the other with the front foot's heel close the the back foots toe. Much like the following diagram:

 


You can read more about pretty feet by clicking "Back to Top" then clicking, "Pretty Feet".

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Supreme Package           

This is an option given by pageant directors that include the big categories for the pageant.  Usually this will include Beauty, Casualwear/Swimwear, and a photogenic category.  The Supreme Package can contain more competitions or less.  Every system is different so always check.  Entering the Supreme Package is often a good idea as you are saving money in the bundled price but you will also be eligible for bigger prizes.

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Supreme Titles           

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Swimwear        

Swimsuit Competition.  You would never want to wear any of these suits to the pool (although they are made of the same material).  Depending on what level of pageant you are competing in (Prelim, State or National), your swimwear should reflect that.  That basically means if you are in a National, your swimwear should be bright, flashy and have glitz or tons of bows. 

If you are competing in a State or preliminary, your contestants swimwear should have little or no glitz or be Off The Rack looking but should still have that "wow" factor. 



Swimwear sets should include the 1 or 2 piece suit, 1 or 2 anklets and hair accessories (headband, 2 pigtail bows).  They may also have a necklace, bracelets or other accessories.   Sometimes you'll be able to find a stunning off the rack suit that you'll easily be able to add your own glitz, anklets and hair accessories to.

Swimwear should also be age appropriate.  2 year olds can wear 2 pieces but they should not be sexy! Some pageants require that the younger contestants only wear 1 pieces.  It is good to find out which style your upcoming pageant accepts.

American Strawberry accepts one and two pieces for all age divisions.  Below are a couple examples of some glitzy swimwear:

 

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Techniques           

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Theme wear           

Every now and then you'll find a pageant holding a "Theme" pageant.  It could be anything from a holiday theme (common ones are Valentine's Day, Easter, 4th of July, Halloween...etc) to the more random themes like "Back to School", "High School Musical", "Coca-Cola", "60's/Retro" the list could go on and on.  One of the fun things about theme wear is that the options are limitless.  Your contestant could wear a theme based beauty dress, casualwear, swimwear, or other stylish outfit of choice.  Here are a couple examples of some stylish themewear!

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Westernwear           

Western wear is pretty much what the name says, western clothing.  Think cowboys (or cowgirls!) & indians!  Fancy boots, tassels, and glitzy hats!  Usually this is an optional event.  Western wear could be worn during an outfit of choice, talent or dance category.  Usually the westerwear outfits will be combined with a Pro-Am or fun routine.  Here is an example of an adorable westernwear:

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When is ... ?           

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